A bicycle shift control device comprises a base member, a shift control unit movable in a first direction and in a second direction, and an operating member operatively coupled to the shift control unit. The operating member is coupled relative to the base member to move along a shift operating path from a rest position to a first shift position for causing movement of the shift control unit in the first direction, and the operating member is coupled relative to the base member to move along the shift operating path from the rest position to a second shift position for causing movement of the shift control unit in the second direction, wherein the first shift position is located between the rest position and the second shift position. The operating member is coupled relative to the base member to move along a brake operating path that is non-coincident with the shift operating path, and the operating member has a finger contact portion that the user contacts to move the operating member along the brake operating path.