An electronic switch apparatus for a vehicle, may include a projector module implementing a plurality of switch images, a sensor module detecting locations of respective switch image by recognizing the switch images implemented by the projector module as two-dimensional images, an infrared module emitting infrared rays to areas of the switch images displayed by the projector module, and a control module for, when a specific area of the switch images may be touched, detecting coordinates of the specific area by measuring light reflected from emitted infrared rays of the infrared module, and executing an operation of a switch corresponding to the coordinates.