In one embodiment, a method includes sending by an endpoint a request for information about available services to a network device; receiving by the endpoint a message from the network device, the message including information associated with a first service provider; determining by the endpoint whether the first address is certified by a trusted third party as being associated with the first service provider; if the first address is certified by the trusted third party, communicating by the endpoint with the first service provider using the information; and, in response to communicating with the first service provider using the information, receiving by the endpoint access to a service from the first service provider through the network device.