The present invention detects a candidate ROI group associated with character strings/figure strings on the basis of a result acquired through prior learning of various types of license plates, verifies the interested region candidate group detected by using at least one condition of five predetermined conditions, and determines an MBR region in the selected ROI region from the verified interested region candidate group by considering a ratio between the height and width of the ROI region to recognize the license plate for the automobile. According to the present invention, it is possible to automatically detect the location of the license plate regardless of various types of license plate specifications defined for each of countries.