An on-item tag displays information about an item in a fixed retail location. The on-item tag is associated with an online collage tag for the same item on a web page of a web site associated with a retail location. The on-item tag has an ornamental appearance substantially the same as an online collage tag for the same item displayed on a web page of the web site. The on-item tag has a first part that includes a user review. An online item includes an online collage tag that includes the first part of the on-item tag along with additional information for the product that includes, but is not limited to, user reviews, product cost, product description, product status, and product availability. The on-item tag includes the first part along with a second part that provides additional product information.