发明授权
US08549550B2 Method and apparatus for passively monitoring online video viewing and viewer behavior
有权
用于被动监测在线视频观看和观看者行为的方法和装置
- 专利标题: Method and apparatus for passively monitoring online video viewing and viewer behavior
- 专利标题(中): 用于被动监测在线视频观看和观看者行为的方法和装置
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申请号: US12904552申请日: 2010-10-14
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公开(公告)号: US08549550B2公开(公告)日: 2013-10-01
- 发明人: Jason Lopatecki , Adam Rose , John Hughes , Brett Wilson
- 申请人: Jason Lopatecki , Adam Rose , John Hughes , Brett Wilson
- 申请人地址: US CA Emeryville
- 专利权人: Tubemogul, Inc.
- 当前专利权人: Tubemogul, Inc.
- 当前专利权人地址: US CA Emeryville
- 代理机构: Perkins Coie LLP
- 代理商 Michael A. Glenn
- 主分类号: H04H60/33
- IPC分类号: H04H60/33
摘要:
Various user behaviors are passively monitored and recorded when a user/viewer interacts with a network video player, e.g. a web video player, while watching an online video clip. For one embodiment, a data collection agent (DCA) is loaded to the player and/or to a web page that displays the video clip. The DCA passively collects detailed viewing and behavior information without requiring any specific input or actions on the part of the user. Indications of user preferences are inferred by user actions leading up to viewing the video, while viewing the video, and just after and still related to viewing the video. The DCA periodically sends this information to a central server where it is stored in a central database and where it is used to determine preference similarities among different users. Recorded user preference information may also be used to rate a video itself.