A system and method of delivering personalized media items to users of an interactive television is disclosed. The system comprises a television terminal, a computing device and a remote control device. The computing device further comprises a set top box. The computing device may be connected to a server through a communication network. The system stores a personal profile for each of its users. Personal mobile devices associated with the users are connected wirelessly to the computing device. Identities of the users may be transmitted from the personal mobile devices to the computing device. Media items are selected based upon the personal profiles according to a predetermined algorithm. Selected media items may be delivered using scrolling tickers displayed on the television terminal.