To provide a liquid crystal display device capable of switching the range of viewing angles while being able to reduce the cost and thickness of the device, and to provide an electronic appliance having the same. The display device according to the present invention includes: a liquid crystal type display panel having a diffusive reflection part which diffusively reflects light irradiated from the front side while transmitting light from the back side; and a backlight source disposed on a back face of the display panel along the display panel for switchably outputting transmission light of different directivities.