An imaging apparatus includes an imaging unit operable to capture a subject image to generate image data, a controller operable to calculate a target exposure value based on the image data and control exposure based on a first shooting parameter set by a user to obtain the target exposure value, and a display unit operable to provide a display. The controller calculates a first suitable range which is a range of the first shooting parameter for obtaining the target exposure value, and calculates a second shooting parameter based on the target exposure value and the first shooting parameter set by the user. The display unit displays exposure guide information including the first shooting parameter set by the user, information representing the first suitable range, and the calculated second shooting parameter.