An inkjet ink composition includes: from 0.25 to 6 weight percent colorant; from 7 to 40 weight percent solvent; from 0.05 to 5 weight percent surfactant; and polyurethane binder in an amount of at least 0.5 weight percent of the inkjet ink composition but not more than twice the weight percent of the colorant. The polyurethane binder has a molecular weight from 32 K to 50 K and an acid number from 40 to 45. The polyurethane binder includes polyether polyol, aliphatic isocyanate and an acid group and does not include chain extenders.