The specification and drawings present a new method, apparatus and software product for pictorial identification of a communication event using speech or text recognition in an electronic device. The communication can be (but is not limited to) a telephone call, an electronic mail message, MMS, SMS, an instant message, etc. Words from the communication event are identified using the speech or text recognition by the electronic device and at least one picture out of a library of reference pictures is identified by comparing the identified words with the key picture words using a predetermined criterion. Color background of the identified standard picture can be also identified using the identified words and a further predetermined criterion. The identified picture can be displayed during the communications event or can be stored so the user can identify the topic of the communication event later on.