发明授权
US08571920B2 Optimal list-price mechanism design for multi-level device click-through in targeted print or electronic communication
有权
用于多目标打印或电子通信的多级设备点击的最优列表价格机制设计
- 专利标题： Optimal list-price mechanism design for multi-level device click-through in targeted print or electronic communication
- 专利标题（中）： 用于多目标打印或电子通信的多级设备点击的最优列表价格机制设计
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申请号： US12897887申请日： 2010-10-05
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公开(公告)号： US08571920B2公开(公告)日： 2013-10-29
- 发明人: Haengju Lee , Shanmuganathan Gnanasambandam
- 申请人： Haengju Lee , Shanmuganathan Gnanasambandam
- 申请人地址： US CT Norwalk
- 专利权人： Xerox Corporation
- 当前专利权人： Xerox Corporation
- 当前专利权人地址： US CT Norwalk
- 代理机构： Simpson & Simpson, PLLC
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
A method for optimizing a price for delivering at least one communication from an advertiser to a consumer, the method including (a) defining an advertisement product with at least one parameter, (b) obtaining a demand curve for the advertisement product, (c) calculating a first profit function as a function of the demand curve, (d) determining a first price at a maximum of the first profit function, (e) determining a second price at a point on the first demand curve corresponding to a capacity of communications that can be delivered to the consumer, and (f) determining a greater of the first and second prices as an optimal price.
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