Search-based contact initiation methods and apparatus are provided. In particular, a contact initiator enters search terms in the form of qualifications or characteristics desired of a contact recipient. The search term are used to search qualifications records that include qualifications entered or selected by candidate qualifications recipients. When a match or best match between search criteria and a record associated with a candidate communication recipient is found, the contact initiator is placed into communication with that communication recipient. Communications between the communications initiator and the communication recipient are established using a contact address associated with the qualifications of the communication recipient.