A 2-pixel averaging unit (101) halves an input image in the subscanning direction, and a multi-level error diffusion unit (102) performs multi-level error diffusion processing. A 2-pixel reconstruction unit (103) replaces each pixel with two pixels adjacent in the subscanning direction. A density value exchange unit (104) exchanges pixel values adjacent in the subscanning direction in each of 2×2 pixel blocks arranged in a checkered pattern in the image after replacement. High-density blocks each serving as a set of high-density dots and low-density blocks each serving as a set of low-density dots can be generated as 2×2 pixel blocks. The exposure region can be concentrated in PWM conversion.