A radio communication system in which a plurality of radio channels are divided in a frequency direction and mapped to a radio frame format, whereby each radio channel mapped in the radio frame format is assigned to each user or service. The radio communication system includes a radio communication apparatus and a terminal to receive a pilot signal and a data signal from the radio communication apparatus, whereby the radio communication apparatus controls a pilot signal position for each user or service and notifies information used for identifying the pilot signal position to the terminal.