Methods and systems for transmitting and receiving large objects via digital radio broadcast involve retrieving an object and an object description; assigning a unique identifier to the object; segmenting the object into a plurality of fragments; generating at least one long message having selected ones of the fragments and a long header including the unique identifier and the object description; generating at least one short message having selected ones of the fragments and a short header including the unique identifier; and communicating the at least the long message or the short message to a digital radio broadcast transmitter. In accordance with certain embodiments, reassembly of the object can begin with either a long message or a short message.