A system, method, and apparatus for providing venue-cast service in a wireless access network are disclosed. A local transmitter can request reservation of air link resources on the wireless access network for a venue-cast transmission. The local transmitter can receive a forward link signal with a timing reference for data transmitted on the wireless access network such as, for example, the forward link signal in an EV-DO network or a FLO-based media distribution system. Based on the timing reference, the local transmitter can transmit venue-cast information in a same frequency band as the forward link signal utilizing the reserved air link resources. Optionally, the venue-cast system can include a collocated network repeater and the local transmitter can synchronize its timing and transmit power to the forward link signal from the repeater.