In an implementation, a transaction request message is received at a computing device, wherein the transaction request message is associated with a merchant. Profile information associated with the merchant is retrieved by the computing device. Based in part on the retrieved profile information associated with the merchant or the transaction request message, third-party service providers associated with the transaction request message are determined by the computing device. Profile information associated with the determined third-party service providers is retrieved by the computing device. Based in part on the retrieved profile information associated with the merchant, the retrieved profile information associated with the determined third-party service providers, or the transaction request message, a formatted transaction request message is generated from the transaction request message by the computing device. The formatted transaction request messages may be provided to the determined third-party service providers by the computing device simultaneously or in the future.