In example embodiments, a system and method provides receiving a funds request that contains an identifier to uniquely identify a first member of a first social network, an identifier to uniquely identify a second member of a second social network, and an amount of funds to be exchanged between the first and the second member. The information in the funds request is received via a user interface provided by the first social network that is customized to the first member. A funds authorization from the second member is received. An exchange of the amount of funds between an account held by the first member of the first social network and an account held by the second member of the second social network based on the receiving of the funds authorization is implemented. The first and the second social network are each a community of members that share a common interest.