The present invention is directed to a sheet feeding apparatus including a sheet feeding unit capable of feeding sheets stacked on a sheet stacking face of a sheet stack tray, wherein the sheet feeding unit includes a feeding roller configured to feed the sheets, a driving motor configured to rotate the feeding roller, a lifting member configured to move at least edges of the sheets in a direction of the feeding roller, a sheet-shaped member connected to a front end of the lifting member at the downstream side, and a counter member disposed opposite to the feeding roller to pinch the sheet-shaped member, wherein, when the feeding roller is rotated, the sheet-shaped member is moved to the downstream side to cause the lifting member to move, and when the sheets are brought into contact with the feeding roller, the contacted uppermost sheet is fed by the feeding roller.