According to the present invention, it is possible to create electronic document data capable of highlighting an object detected through a search so that a user can easily recognize it. An image processing apparatus extracts an object from an input image and extracts metadata related to the object. The image processing apparatus, when determines to describe with a shape in accordance with the shape of the object, creates a vector path description of frame described with a shape in accordance with the shape of the object. Then, the image processing apparatus creates an electronic document including data of the input image and the vector path description of frame with which the metadata is associated. When a keyword search is performed on the created electronic document, highlight display is performed in accordance with the vector path description of frame with which metadata that matches the keyword is associated.