A web winding up or unwinding device adapted for a web-form material coating machine comprises a web roll support, the web roll support comprising a web roll changing device, and a web edge guide device, the web edge guide device comprising a sensor device adapted for determining a shifting of a lateral edge of a web of the web-form material to be wound up on or unwound from the web roll arranged on the web roll support, a web roll support displacing device adapted for laterally displacing the web roll support, and a control device adapted for controlling the sensor device and the web roll support displacing device.