Multimedia from a mobile device is automatically distributed to multiple and various types of shares specified by a default destination. The mobile device generates a media package from the multimedia and sensor meta data. The media package is transmitted to a server that optimizes the multimedia before distributing the multimedia to the shares. Alternatively, the multimedia may be distributed to shares specified in a different destination that is input through the mobile device. Delivery instructions corresponding to the shares for the different destination are included in the media package. In another aspect, the mobile device sends share identifiers to the server to define the default destination for the user account.