Aspects of regulating broadcast overhead messages within a wireless communications network are disclosed. In an example, an access network periodically sends a message advertising an announced multicast session on each of a plurality of carriers, the message indicating that the announced multicast session is being carried on a target carrier among the plurality of carriers. The access network determines whether to cease transmission of the periodic message within each non-target carrier based on a number of times the periodic message has been sent in each of the plurality of carriers, and ceases transmission of the periodic message within each non-target carrier based on the determining step.