An information processing apparatus that conducts positioning on the basis of received signal strength indications obtained from access points, includes, a contact information detector that detects contact information between the information processing apparatus and a dielectric body, a recording module that stores a gain table including gain data corresponding to obtained contact information, a gain data correcting unit that extracts the gain data corresponding to the contact information obtained by the contact information detector from the gain table of the recording module and corrects gain by using the extracted gain data, and a positioning module that conducts the positioning by using the gain obtained by the correcting unit and the received signal strength indications.