An apparatus, system, and method are disclosed for memory upgrade optimization. A requirements module 402 receives one or more of a capacity upgrade goal 1306 for an overall capacity of the array 706 and a performance upgrade goal 1308 for an overall performance of the array 706. An analysis module 404 identifies a first potential capacity change 1310 that can be achieved at a lower overall performance and a second potential capacity change 1314 that can be achieved at a higher overall performance. A reconfiguration module 406 generates one or more of a first reconfiguration recommendation 1312 calculated to yield an overall capacity improvement that takes into consideration the capacity upgrade goal 1306 and the first potential capacity change 1310 and a second reconfiguration recommendation 1316 calculated to yield an overall performance improvement that takes into consideration the performance upgrade goal 1308 and the second potential capacity change 1314.