The present invention is directed to a method and system for broadcasting a message to selected devices. More specifically, the method and system identifies appropriate VoIP devices of a recipient client suitable for a broadcast message and transmits the broadcast message to the identified appropriate VoIP devices over a digital communication channel. The appropriate VoIP devices are selected in accordance with various constraints of broadcasting such as recipient client's preference, functionality and capability of the recipient VoIP device, broadcaster's bandwidth, a set of broadcasting rules, or the like. In order to identify appropriate VoIP devices or a recipient client, the information relating to the recipient client and VoIP devices may be exchanged using the digital communication channel.