A method, system and apparatus for configuring a page for drag and drop arrangement of content artifacts can include populating a content artifact registry with a plurality of content artifacts, each of the content artifacts defining a draggable and droppable form of a particular type of page content. The method further can include defining a drop zone within the page to receive a dragged and dropped one of the content artifacts, the drop zone defining a consumable type of page content and an action to undertake when consuming a dropped one of the content artifacts having a particular type of page content consistent with the consumable type of page content.