Some embodiments of the inventive subject matter are directed to determining a first setting(s) for presentation of content on a display of a mobile device at a distance from a user. The first setting(s) are based on analysis of characteristics associated with the mobile device. The characteristics are related to a user, an environment external to the mobile device, and content presented via the mobile device. Some embodiments are further directed to detecting a change in one or more of the characteristics in response to presentation of the content on the mobile device. The change is an event that indicates that the first setting(s) are non-optimal for presentation of the content at the distance. Some embodiments are further directed to determining second settings for presentation of content at the distance from the user based on the change in the one or more characteristics.