A broadband gateway, which enables communication with a plurality of devices, may be operable to identify an energy efficient certified device from the plurality of devices. The broadband gateway may handle at least one physical layer connection to at least one corresponding network access service provider. Information related to the identified energy efficient certified device, including usage information of the device, may be communicated to one or more entities. The broadband gateway may acquire the usage information of the energy efficient certified device by monitoring whether the device is operating in an energy efficient mode. The broadband gateway may obtain a credit and/or a reward from the one or more entities based on the usage information of the energy efficient certified device. The broadband gateway may deposit the credit and/or the reward to an account associated with the energy efficient certified device.