Systems and methods for an unsolicited cookie enabled contextual data platform are provided. According to one embodiment, a mobile device is able to reconfigure a browser menu. An HTTP request is transmitted to a server device relating to a service supported by the server device. The request contains therein an unsolicited cookie including data indicative of information regarding (a) an end user of the mobile device, (b) the mobile device, (c) a location of the mobile device and/or (d) a network to which the mobile device is connected. Responsive to the request, an HTML file is received from the server device having embedded therein contextual menu information based on the service and the unsolicited cookie. The contextual menu information is extracted from the HTML file. End user interaction with the service is then customized by dynamically reconfiguring a browser menu of the mobile device based on the contextual menu information.