A digital price indicator is provided. In the digital price indicator, a display body is disposed on a front side of a fence installed on a shelf, a battery is disposed on a back side of the fence and supplies power to the display body, and a connection unit is installed at the display body and the battery to connect power between the display body and the battery and secure the display body and the battery to the fence. Accordingly, the display body can have a slim profile, an improvement in design and ease of battery change can be achieved, and battery capacity can be extended.