A method of processing a search query includes, for each search context of a plurality of search contexts, for each scoring primitive of a plurality of scoring primitives, and for a set of previously executed search queries that are consistent with the search context, determining a correlation between the scoring primitive and actual user selections of results of the previously executed search queries by a plurality of users. For each search context, machine learning is performed on the correlations to identify a predicted performance function comprising a weighted subset of the scoring primitives that meet predefined predictive quality criteria. Executing a user submitted search query includes associating the user submitted search query with a respective search context, and ordering at least a portion of the search results in accordance with the predicted performance function for the search context for the user submitted search query.