A cigarette and cigarette paper have a plurality of multilayer bands formed by printing a highly viscous aqueous film-forming composition. After heating the composition to lower its viscosity, the bands are applied to the cigarette paper by gravure printing the composition. The composition is quenched and gelatinized by contact with the cool cigarette paper reducing absorption of water by the paper and reducing wrinkling, cockling, and waviness. Multiple gravure printed layers may be used to form the bands.