A method for labeling fabrics, such as fabric garments, and a heat-transfer label well-suited for use in said method. In one embodiment, the heat-transfer label comprises (i) a support portion, the support portion comprising a carrier and a release layer; (ii) a wax layer, the wax layer overcoating the release layer; and (iii) a transfer portion, the transfer portion comprising an adhesive layer printed onto the wax layer and an ink design layer printed onto the adhesive layer. Preferably, at least a portion of the ink design layer is printed using a variable printing technique, such as thermal transfer printing.