With respect to liquid crystal display inversion schemes, a large change in voltage on a data line can affect the voltages on adjacent data lines due to capacitive coupling between data lines. The resulting change in voltage on these adjacent data lines can give rise to visual artifacts in the data lines' corresponding sub-pixels. Various embodiments of the present disclosure serve to prevent or reduce persisting visual artifacts by offsetting their effects or by distributing their presence among different colored sub-pixels. In some embodiments, this may be accomplished by using different write sequences during the update of a row of pixels.