A system and method of delivering ringback audio content are disclosed. In one embodiment, the method includes receiving a connection request at an originating serving call session control function (S-CSCF) network element. The connection request indicates that a caller device has placed a call to a destination device associated with a ringback audio content service subscriber. The method also includes receiving a plurality of naming authority pointer (NAPTR) records at the originating S-CSCF network element from a telephone number mapping (ENUM) server. The NAPTR records include a plurality of ringback audio uniform resource indicators (URIs) associated with the destination device. The method also includes modifying the connection request to include the plurality of ringback audio URIs.