A system is provided to deploy a computing application on a cloud using optimization criteria. The system comprises a launch request detector to detect a request to launch a computing application within a virtualization service, an application requirement detector to determine application requirement for the computing application, a cloud resource inventory detector to determine cloud resource inventory, an optimization requirement detector, a matching module, and a configuration module. The optimization requirement detector may be configured to determine an optimization requirement. The matching module may be configured to perform matching of the application requirement with the resource inventory based on the optimization requirement. The configuration module may be configured to generate an optimized application deployment configuration based on the result of the matching and cause launching of the computing application within the virtualization service using the optimized application deployment configuration.