The present invention provides a method, system and program product for modifying content usage conditions during broadcast content distribution. Specifically, the present invention allows protected (e.g., encrypted, secured, etc.) content to be received along with content usage conditions, an encrypted combination of the content usage conditions and a title key (e.g., a MAC), and a key management block. Using the key management block, a key encrypting key can be determined for decrypting the combination. Once the combination is decrypted, the content usage conditions can be modified (e.g., edited, added to, etc.).