发明授权
- 专利标题： Selecting advertisements based on serving area and map area
- 专利标题（中）： 根据服务区域和地图区域选择广告
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申请号： US11467810申请日： 2006-08-28
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公开(公告)号： US08666821B2公开(公告)日： 2014-03-04
- 发明人: Xing Xie , Xianfang Wang , Ying Li , Wei-Ying Ma , Lee Wang
- 申请人： Xing Xie , Xianfang Wang , Ying Li , Wei-Ying Ma , Lee Wang
- 申请人地址： US WA Redmond
- 专利权人： Microsoft Corporation
- 当前专利权人： Microsoft Corporation
- 当前专利权人地址： US WA Redmond
- 代理商 Carole Boelitz; Micky Minhas
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00 ; G06F7/00 ; G06F17/30
摘要：
Methods and systems for selecting advertisements to present to a user of a computing device are provided. An advertisement system selects advertisements to display to a user based on the serving area of candidate advertisements. The advertisement system selects those candidate advertisements whose serving area encompasses the user's current location. The advertisement system may also select candidate advertisements to present to a user based on a map area currently being displayed to the user. The advertisement system may filter the candidate advertisements based on the provider location being within the map area that is currently being displayed to the user.
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