The present invention is directed to a data driven methodology to construct index print products for photographic images. A system and method are provided for defining an index print product as a collection of regions which may be pieced together to present a final index product. The index product is customizable for and by any one or more retailers or integration partner providers for a unique appearance and offering to end customers. More specifically, the present invention relates to providing dynamic index print products of photographic images wherein the index print product may also include other content that is individually specified, provided and maintained by partner providers of a film processor or fulfillment center. Providers are able to leverage customized marketing and brand messaging or other advertisement to add value to their index print product.