Techniques are provided herein for distributed and hierarchical rendering and provisioning of cloud services. At a device in a cloud computing system comprising a plurality of hierarchical levels, a cloud service request is received for rendering and provisioning of a virtual data center. A determination is made as to which aspects of the cloud service request are to be satisfied by devices in a first hierarchical level and which aspects of the cloud service request are to be satisfied by devices in a second hierarchical level and in subsequent hierarchical levels. Rendering and provisioning commands are provided to one or more devices in the first hierarchical level that are selected to satisfy aspects of the cloud service request in the first hierarchical level. A subset cloud service request for aspects of the cloud service request that are to be satisfied by devices in the second hierarchical level is sent to a device in the second hierarchical level.