A multimedia content frame seeking method and apparatus is provided. The multimedia content frame seeking method may include setting a candidate position for a target frame, the target frame corresponding to a target time, according to an average bitrate of an average bitrate calculation section that is set with respect to frames in the multimedia content, adjusting the candidate position by progressively decreasing a size of the average bitrate calculation section based on the candidate position, and determining the target frame to be a frame having a start time that differs from the target time by a difference within a predetermined allowable range of error, wherein the target frame is determined from among frames of which starting points are closest to candidate positions.