A system is provided to deploy a computing application in a cloud using a service provider interface. The system comprises a configuration request detector, a configuration object retriever, and a configuration installer. The configuration request detector receives, at a computer system provided within a virtualization service, a configuration request. The configuration object retriever retrieves a configuration object in response to the configuration request. The configuration installer uses the configuration object, to automatically install a configuration associated with the configuration object to produce a second version of the computing application. The second version of the computing application provides additional features or services according to the definition of the configuration object.