Techniques are presented for managing firmware updates for a plurality of devices within a wireless network. Embodiments monitor network usage of the plurality of devices to collect historical usage data. An optimal window of time for updating the firmware of the plurality of devices is then determined, based on the collected historical device usage data. Embodiments flag at least one of the plurality of devices for a firmware update, based on a current firmware version of the device and a corresponding available firmware version for the device. In one embodiment, dependencies for each of the plurality of devices are considered in flagging the devices for the firmware update. The firmware of the flagged devices is updated during the determined optimal window of time.