In an active matrix display device including pixels of three colors having a stripe arrangement or a delta arrangement, n (n denotes a multiple of 3 that is 6 or larger) adjacent data lines form one group and are connected to a source signal output line. The ON/OFF of a selection switch provided for each data line is controlled so that, among the n data lines forming one group, data lines corresponding to pixels of a color with a contribution to brightness smaller than a contribution of at least another color among the three colors are connected first and last with the source signal output line during one horizontal period.