An image display apparatus, a server, and methods for operating the same are disclosed. The method for operating an image display apparatus includes entering channel scan mode, receiving a broadcast signal of a detected broadcast channel in the channel scan mode, extracting, in the presence of an image representing a channel name in a broadcast image of the broadcast signal, the image representing a channel name from the broadcast image, determining channel number information and channel name information about the broadcast channel based on the extracted image, and storing the channel number information and the channel name information about the broadcast channel in a channel map.