A liquid crystal display device comprises a plurality of pixels arrayed in a first direction and a second direction, each of the pixels having a reflective area in at least a portion thereof. The reflective area comprises a surface-irregularity film that is a film having a plurality of surface irregularities, a light reflecting film disposed as an upper layer over the surface-irregularity film, and an electrode group disposed as an upper layer over the light reflecting film. The electrode group in each of the pixels that are arrayed in at least the first direction comprises at least two types of electrode patterns having different layouts.