A system and method for customized caller identification and call routing are disclosed. A disclosed method of providing customized caller identification information for a phone call includes associating a first phone number in a database with a plurality of user specified identifications, selecting one of the plurality of user specified identifications in response to the phone call placed from the first phone number to a second phone number as a function of the second phone number, and providing the selected one of the plurality of identifications to a device associated with the second telephone number.