A method and apparatus for identifying a media item. The apparatus includes a module for receiving media items and capturing an image of a received media item. The method involves ascertaining external dimensions of the media item from the captured image; creating a monochromatic image based on high contrast boundaries within the captured image; matching the monochromatic image to one of a plurality of templates of media items of approximately the same external dimensions as the media item; and providing details of the matched template, including type and orientation of the media item corresponding to the matched template.